Messaging & Positioning Planning Template
Leverage the Messaging and Positioning Template to develop a compelling and unique selling proposition that can be leveraged in all internal and external communications venues.
The Messaging and Positioning Template has been developed from numerous messaging, positioning and repositioning projects for start-ups and public companies to create unique selling propositions and goto-market messaging.
Clarify and document exactly who the company desires to sell the product or solution to as it provides a laser focus for the creation of the unique selling proposition. In most companies, a survey of the executives will yield a spectrum of responses and this is a great clear sign that a concise, consistent message that resonates to the market is not being communicated. Because each functional area in a company, and role in a company, has different experiences with customers, it is easy to see how different value proposition statements can be communicated.
The Messaging and Positioning Template breaks the exercise into pragmatic and logical steps. By breaking the messaging and positioning exercise into chunks, it is clear and obvious to identify exactly where the project stands at any particular point in time.
Downloading the PowerPoint template will provide a framework for building a messaging and positioning framework that will yield a unique selling proposition and the source code that be used to create all internal and external messaging that will resonate with your target audience.