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deliverables_and_timelinegtm_messagingmarket_landscapeDevelop a messaging and positioning framework to produce a unique and differentiated value proposition statement that will resonate with your target audience.what_contnet_should_be_coveredwho_are_you_selling_to

Messaging & Positioning Planning Template

5.00 out of 5
(2 customer reviews)

Develop compelling and differentiated positioning and key messages that can be leveraged in all internal and external communications venues.

  • 21 professionally designed PowerPoint slides (editable).
  • A proven process, compelling graphics and sample text.
  • Download now and create differentiated messaging that will resonate with your target audience.

Download the Messaging and Positioning Template to create the source code to create a unique selling proposition and serve as the backbone for communicating a strong, clear, consistent messaging for internal and external audiences.

The processes that are shared to build build a messaging and positioning framework have been tested at Fortune 1000 companies, start-ups and are used in an advanced marketing class taught at the executive MBA level.

$19900
5.00 out of 5

Product Description

Messaging & Positioning Planning Template

Leverage the Messaging and Positioning Template to develop a compelling and unique selling proposition that can be leveraged in all internal and external communications venues.

The Messaging and Positioning Template has been developed from numerous messaging, positioning and repositioning projects for start-ups and public companies to create unique selling propositions and goto-market messaging.

Clarify and document exactly who the company desires to sell the product or solution to as it provides a laser focus for the creation of the unique selling proposition.  In most companies, a survey of the executives will yield a spectrum of responses and this is a great clear sign that a concise, consistent message that resonates to the market is not being communicated.  Because each functional area in a company, and role in a company, has different experiences with customers, it is easy to see how different value proposition statements can be communicated.

The Messaging and Positioning Template breaks the exercise into pragmatic and logical steps. By breaking the messaging and positioning exercise into chunks, it is clear and obvious to identify exactly where the project stands at any particular point in time.

Downloading the PowerPoint template will provide a framework for building a messaging and positioning framework that will yield a unique selling proposition and the source code that be used to create all internal and external messaging that will resonate with your target audience.

Additional Information

Number of Slides 21
What Do I Get
21 slides that include a proven process, compelling graphics and sample text that include:
  • Setting objectives for the project
  • Documenting who you are selling to
  • Summarizing the market landscape
  • Presenting relative competitive positioning
  • Conducting internal analysis and interviews
  • Developing the positioning components within a messaging framework
  • Creating the value proposition
5.00 out of 5

2 reviews for Messaging & Positioning Planning Template

  1. 5 out of 5

    Rating by on :

    This PowerPoint presentation saved me so much time in building my own demand creation plan. – Demand Creation Director.

  2. 5 out of 5

    Rating by on :

    The demand management template proved very useful for us as we were under a tight timeline and didn’t have the bandwidth to start from ground zero. Inside Sales Director.

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