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Go-To-Market Strategy Planning Template

4.50 out of 5
(2 customer reviews)

Develop a clear and actionable blueprint for building a winning go-to-market plan.

Documenting your go-to-market strategy is the first step to reach your market penetration, revenue and profitability expectations.

  • 26 professionally designed PowerPoint slides (editable).
  • A proven process, compelling graphics and sample text.
  • Download the Go-to-Market PowerPoint Planning template to provide direction for the organization.

The processes that are shared to develop a go-to-market strategy have been tested at Fortune 1000 companies, start-ups and are used in an advanced marketing class taught at the executive MBA level.

$39900 $29900
4.50 out of 5

Product Description

Go-To-Market Strategy Planning Template

Develop a clear and actionable blueprint for building a winning go-to-market plan.

Marketing Strategy involves WHO the firm will target and WHAT it will offer to the market place. The Go-to-Market Strategy is a component of the overall marketing strategy and is concerned with HOW the firm will make it all happen. The scope of the template spans all topics that must be addressed to successfully bring a differentiated, compelling and unique selling proposition to market that will resonate with your target audience. Specifically, the template covers the Go-to-Market concept, development, sales, marketing, partners services and support.

Downloading the Go-to-Market Strategy PowerPoint template facilitates building a Go-to-Market plan that will enable you to get to market faster, accelerate revenue and increase profits.

A Go-to-Market Strategy Checklist Might Include:

  • Solve a compelling business problem in a differentiated manner that demands a premium
  • Determine the size of the market opportunity
  • Decide upon the the beach head target for initial market penetration strategy
  • Identify the decision makers, approvers, recommenders, influencers and snipers
  • Understand the business issues for decision makers and develop a unique selling proposition that resonates with them
  • Establish a differentiated position from substitutes and alternatives
  • Prepare a product roadmap and complete product life cycle plan
  • Document the distribution strategy and corresponding sales process
  • Create an integrated demand generation plan to create qualified opportunity
  • Develop a comprehensive and methodical demand management plan to follow-up on qualified opportunities
  • Prepare an implementation plan to ensure the offering is set-up to perform properly
  • Train the support organization to handle implementation and end user inquiries
  • Identify partners for creating awareness, interest, consideration, purchases, implementations and supporting customers

Additional Information

Number of Slides 26 Professionally Designed PowerPoint Slides
What Do I Get
26 slides that include a proven process, compelling graphics and sample text:
  • Go-to-Market Overview
  • Market Issues
  • Need and Value
  • Market Opportunity and Roadmap
  • The Value Proposition
  • SWOT analysis and Competitive Landscape
  • Service and Support
  • Partnering
4.50 out of 5

2 reviews for Go-To-Market Strategy Planning Template

  1. 4 out of 5

    Rating by on :

    The business model slide gave me some insight about how I should talk about my business model. Director, Product Marketing. Thanks.

  2. 5 out of 5

    Rating by on :

    I used this go-to-market presentation with the GTM team and the reception was very positive. Product Marketing Manager.

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