Demand Management Planning Template
Leverage proven lead follow-up process that will optimize the conversion of leads to qualified pipeline for Sales to meet or exceed their targets.
The Demand Management planning template is designed for Marketer’s to proactively build a plan to methodically follow-up on lead generation programs in a comprehensive and sustained manner.
The scope of the Demand Management Planning Template spans creating lead management strategy through tactical execution. Specifically, the PowerPoint template walks through the key components of an integrated plan, outlines a proven process and provides tactical guidance.
By following the lead management template you will learn how to efficiently and effectively follow-up on leads to optimize conversion to qualified opportunities. The template outlines how to establish roles, responsibilities and terminology for sales and marketing to work together. Processes for lead scoring, lead nurturing and the 10 touch follow-up model are summarized as well as how to establish a proper hand-off to sales, establish relevant metrics and a develop an actionable scorecard.
The lead management PowerPoint template walks through the people, teamwork, processes and systems necessary to generate the desired multiple of qualified opportunities for sales to meet or exceed their targets. The processes that are shared to build a demand management plan has been tested at Fortune 1000 companies and start-ups and are used in an advanced marketing class taught at the executive MBA level.
Downloading the PowerPoint template provides a framework for building a Demand Management plan that will optimize conversion of responses to qualified opportunities.